{"id":2034,"date":"2021-06-18T12:20:42","date_gmt":"2021-06-18T12:20:42","guid":{"rendered":"https:\/\/www.libertyenergy.com\/?p=2034"},"modified":"2022-12-06T21:31:52","modified_gmt":"2022-12-06T21:31:52","slug":"denver-business-journal-liberty-oilfield-challenges-climate-change-assumptions-as-it-trolls-the-north-face","status":"publish","type":"post","link":"https:\/\/libertyenergy.com\/denver-business-journal-liberty-oilfield-challenges-climate-change-assumptions-as-it-trolls-the-north-face\/","title":{"rendered":"Denver Business Journal: &#8220;Liberty Oilfield challenges climate change assumptions as it trolls The North Face&#8221;"},"content":{"rendered":"<p><strong>&#8220;Liberty Oilfield challenges climate change assumptions as it trolls The North Face&#8221;<\/strong><\/p>\n<p><em>by Greg Avery<\/em><\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"chunk chunk--flex@lg\" data-v-61bf21cb=\"\">\n<div class=\"primary@lg u-has-tertiary\" data-v-61bf21cb=\"\">\n<div class=\"content cXenseParse\" data-v-61bf21cb=\"\">\n<p class=\"content__segment combx paywall__content\">Chris Wright has never been shy about challenging conventional wisdom, and nowhere is that more obvious than in his Denver-based fracking company&#8217;s corporate sustainability report.<\/p>\n<p class=\"content__segment combx paywall__content\">Half of the 84-page sustainability report issued in early June by Liberty Oilfield Services, the second-largest U.S. provider of hydraulic fracturing and related well services, lays out detailed challenges to widespread assumptions about climate change and energy policy beliefs.<\/p>\n<p class=\"content__segment combx paywall__content\">\u201cWe\u2019ve always been honest followers of the data in our business. Why would we be any different here?\u201d Wright said.<\/p>\n<p class=\"content__segment combx paywall__content\">Rather than scare off shareholders, many investors will appreciate Liberty making its case, he predicts.<\/p>\n<p class=\"content__segment combx paywall__content\">Liberty\u2019s sustainability report covers how natural gas replacing coal has been a major driver in U.S. greenhouse gas emissions reduction and how some of the effects of climate change often cited in calls for immediate public policy action \u2014 such as a quickening rise in sea levels and increasingly severe and deadly weather events \u2014 aren\u2019t supported by factual data.<\/p>\n<p class=\"content__segment combx paywall__content\">Liberty\u2019s sustainability report published the same week that Wright and Liberty Oilfield released a new video and downtown billboard praising The North Face, an outdoor clothing brand of Denver-based VF Corp., for using petroleum products to make \u201cpuffer\u201d jackets and other items.<\/p>\n<p class=\"content__segment combx paywall__content\">Wright appeared on Fox Business cable news and did other media interviews about the video, billboard and accompanying public relations campaign.<\/p>\n<p class=\"content__segment combx paywall__content\">It\u2019s a continuation of\u00a0<a href=\"https:\/\/www.bizjournals.com\/denver\/news\/2021\/03\/22\/colorado-oil-gas-north-face-sustainability-flap.html\" target=\"_blank\" rel=\"noopener noreferrer\">the Denver oil and gas industry\u2019s effort to highlight The North Face\u2019s reliance on petroleum products<\/a> after it rejected selling 400 co-branded jackets to a Houston-based fracking company. The North Face said it was making its co-branding sales align with the company\u2019s commitments to sustainability and environmental protection.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"chunk chunk--flex@lg\" data-v-61bf21cb=\"\">\n<div class=\"primary@lg u-has-tertiary\" data-v-61bf21cb=\"\">\n<div class=\"content cXenseParse\" data-v-61bf21cb=\"\">\n<p class=\"content__segment combx paywall__content\">The oil and gas industry considers that hypocritical, given the degree to which North Face products and the outdoor pursuits of its customers rely on fossil fuels. Calling it out is meant to attract attention to oil and gas uses that are being left out of the public narrative about sustainability, Wright said.<\/p>\n<p class=\"content__segment combx paywall__content\">\u201cIt\u2019s just trying to bring a sober, thoughtful dialogue to this issue,\u201d he said. \u201cWe have a very unhealthy climate for talking about energy, and we want to change that.\u201d<\/p>\n<p class=\"content__segment combx paywall__content\">Half of Liberty Oilfield\u2019s sustainability report still is devoted to the company\u2019s environmental protection strategies.<\/p>\n<p class=\"content__segment combx paywall__content\">That includes 25% of its fracking fleets \u2014 the large pumper trucks that push fracking fluid and sand under incredible pressure down the well bore \u2014 running new diesel engines that reduce particulate emissions by 87% compared to traditional fleets.<\/p>\n<p class=\"content__segment combx paywall__content\">The engines are Tier IV \u201cdynamic gas blend\u201d diesel engines. They\u2019ll become the standard engine in future new fleets the company puts into the field, Liberty says.<\/p>\n<p class=\"content__segment combx paywall__content\">It has also been developing and expects to soon start using fracking fleets powered by electricity, what Liberty calls its digiFrac fleet.<\/p>\n<p class=\"content__segment combx paywall__content\">Other companies have started using electric fracking, but those systems are dependent on electricity generated by a natural gas turbine power plant the fracking project sets up nearby. The overall emissions of the system aren\u2019t necessarily better than the clean-burning Tier IV diesel fracking fleets, Wright says, while Liberty\u2019s digiFrac fleet will have at least 20% fewer emissions than the clean diesel fleets, Wright said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"chunk chunk--flex@lg\" data-v-61bf21cb=\"\">\n<div class=\"primary@lg u-has-tertiary\" data-v-61bf21cb=\"\">\n<div class=\"content cXenseParse\" data-v-61bf21cb=\"\">\n<p class=\"content__segment combx paywall__content\">A digiFrac system is being tested in fracking projects in West Texas now, the company says. Liberty expects commercially roll out its first commercial digiFrac fleet next year.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Full article <a href=\"https:\/\/www.bizjournals.com\/denver\/news\/2021\/06\/18\/liberty-oilfield-north-face-sustainability.html\">here<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Liberty Oilfield challenges climate change assumptions as it trolls The North Face&#8221; by Greg Avery &nbsp; Chris Wright has never been shy about challenging conventional wisdom, and nowhere is that more obvious than in his Denver-based fracking company&#8217;s corporate sustainability report. Half of the 84-page sustainability report issued in early June by Liberty Oilfield Services,&hellip;<\/p>\n","protected":false},"author":8,"featured_media":2035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"post_series":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Denver Business Journal: &quot;Liberty Oilfield challenges climate change assumptions as it trolls The North Face&quot; - Liberty Energy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libertyenergy.com\/denver-business-journal-liberty-oilfield-challenges-climate-change-assumptions-as-it-trolls-the-north-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denver Business Journal: &quot;Liberty Oilfield challenges climate change assumptions as it trolls The North Face&quot; - Liberty Energy\" \/>\n<meta property=\"og:description\" content=\"&#8220;Liberty Oilfield challenges climate change assumptions as it trolls The North Face&#8221; by Greg Avery &nbsp; Chris Wright has never been shy about challenging conventional wisdom, and nowhere is that more obvious than in his Denver-based fracking company&#8217;s corporate sustainability report. 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